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"Avant-garde basics, affordable couture – IMPROVD."

Created by the forces of Valentino Vettori, a 10 year veteran of the Diesel design team and Sam Ben-Avraham, owner-founder of Atrium Boutique, IMPROVD offers affordable prices yet positions themselves among the couture elite with the likes of Helmet Lang, Comme des Garcons and Rick Owens, for good reason. Take a look at the textures, the colors, the careful crafting of each piece. Quality doesn't seem to be lacking with this line, nor does an understanding of fashion. The styling of the FW10 collection (some of which is seen above) is beautifully hued and layered- just the way I like my fall clothing! IMPROVD can be found at Atrium, which is definitely one to check out if you are planning to hit up NY. Follow IMPROVD on Twitter, on Facebook, and on their blog. (Also, check out the photography and short film project, featuring many favorite faces, that IMPROVD accomplished.)